As the Project 2 assignment explains, you have three broad objectives:

• analyze the ways that the interface of a web-based tool works.
• write a web essay for online presentation (write web content).
• use digital images, video, and/or audio.

As you work toward those objectives, you have the opportunity to aim for the grade you want to earn. The options below outline what you need to do for the grade you want to receive. Note that if you do not complete the oral presentation, you cannot earn higher than a C on this project.

Average Work

C project: Create a web essay on your WordPress site that examines the interface of a web-based service or mobile app, and present your conclusions to your classmates in a short oral presentation. Your audience is the rest of the class, but remember that your web essay is public and available to anyone with an Internet connection. Your site meets the following requirements:

• Your web essay considers all the following areas of analysis:
  • Rhetorical situation: Audience, Purpose, Context, Author, and Genre.
  • Design choices: Emphasis, Contrast, Organization, Alignment, and Proximity.
  • Modes of communication: Linguistic, Visual, Spatial, Aural, and Gestural.
  • Affordances and constraints
• The web essay uses linguistic text and screenshots to explain the analysis of the tool.
• The related presentation is 4 to 5 minutes long and relies primarily on linguistic text to present the information to the class.
• All graphics and other content that are not your own work are documented, with credit given to the author/creator.
• Your project is complete, is well-written, and includes no linking, spelling, grammar, or punctuation errors.
• The project demonstrates that you put in some effort.

C- project: A C project that has a few flaws in linking, spelling, grammar, or punctuation, OR that seem/is broken, incomplete, or underdeveloped.

C+ project: A C project that shows a bit more effort by making sure all screenshots are cropped properly, large enough to see easily, and (as appropriate) highlight the pertinent information.

Above-Average Work

B project: Complete the C+ project, but take your work to the next level by also meeting the following additional requirements:

• Your web essay arranges the information clearly and consistently with headings, multiple pages, and navigation from page to page.
• Any additional media (e.g., demo videos) use high quality images and sound.
• The web essay uses linguistic text and and well-integrated screenshots throughout the project.
• Images are specifically mentioned in the linguistic text to ensure that the connection of image to the analysis is clear.
• The related presentation is 4 to 5 minutes long and balance of linguistic text and screenshots (approximately half and half) to present the information to the class. Arrangement and design are consistent from slide to slide.
• The project shows you have worked hard and put in a reasonable amount of effort.

B- project: A B project that has one or two of the following problems: (1) a few flaws in spelling, grammar, or punctuation, (2) problems with consistency, or (3) layout or design has minor errors.

B+ project: A B project that shows a bit more effort by including examples of work created using the tool to demonstrate the points in the analysis.

Excellent Work

A project: Complete the B+ project, but take your work to the next level by also meeting the following additional requirements:

• Embedded images (and any videos or other media) are specifically mentioned in the linguistic text of the web essay.
• Linguistic and visual components are arranged on the pages with attention to organization, proximity, and the flow of the document.
• The related oral presentation is 4 to 5 minutes long and relies on the 1/1/5 organizational strategy (using no more than 15 slides) to present the information to the class.
• The project shows you have worked very hard and put in a considerable amount of effort.

A- project: An A project that has one or two errors in linking, spelling, grammar, or punctuation, or (2) other minor or cosmetic errors. Note: Any work that is incomplete or that contains multiple errors will not earn an A or an A-.

Professionalism Reality Check

No grade is guaranteed. Your work needs to be error-free, fully-developed, and ready to share with the intended audience. Put in the effort, and do your best work. Be sure to proofread your project before you submit it.